Wine and Cheese Tasting – A Tour of the Wine Regions of France

8 Dec
Pasternak Wine Imports and The French Wine Merchant cordially invite you to tempt your palate!

Join us on a wine and cheese tasting tour of the major wine regions of France.

Friday, December 14, 2012 6-8 p.m.

Paramount Theater Building
139 N. County Road
Palm Beach, FL 33480

Kindly RSVP to
or call (561) 833-7712

Tasting $15
(Refundable with a wine purchase of $40 or more)

Snap 2012-12-03 at 16.29.06


A Special Palm Beach Event

27 Nov


Join Maurice Amiel and
Author Mark Spivak
For a beautiful evening under the stars!

Friday, December 7 from 6-8 p.m.
(Reservations Requested)

Wine & Cheese Tasting,
Book Signing

The Courtyard of the Historic Paramount Building
139 North County Road, Palm Beach

Kindly RSVP by December 5 to

or call 561-833-7712

Admission $15
(Refundable with a wine purchase of $40 or more)

Mark Spivak will be signing copies of his new book, Iconic Spirits: An Intoxicating History, published by Lyons Press (Globe Pequot).  A recent article in the Palm Beach post features the book he will be signing at The French Wine Merchant event:

Reviving Interest in the Spirits
Spivak, who lives in Boca Raton, is well known to readers for his popular NPR show, “Uncorked,” and for his extensive wine writing throughout South Florida. It took him less than six months to write Iconic Spirits — and it all began when he was musing over the mysteries of Campari one day.
Read More (Palm Beach Post)
Friday, December 7, 2012, 6-8 p.m.
Please RSVP by December 5 to
or call 561-833-7712

Stay tuned to for upcoming Wine Tasting Events!

Small Business Saturday – Free $25 American Express Credit

19 Nov

The French Wine Merchant is proudly participating in this year’s “Small Business Saturday“.

This year’s “Small Business Saturday” will be Nov. 24. Starting November 18, consumers can sign up for a one-time $25 credit on their American Express card statement toward any purchase they make at a small business participant. Enroll for the credit and shop at The French Wine Merchant to purchase your wine for the holidays! Enrollment will continue until Nov. 24 unless the enrollment limit is reached sooner, so enroll NOW.
Click HERE for FREE enrollment and to read Terms

Enroll in Small Business Saturday and shop at The French Wine Merchant to receive a one-time $25.00 credit on your purchase from American Express!

Phone 833-7712 to speak to Maurice or visit 139 N. County Road, Palm Beach, in the Paramount Building to view our selection of fine wines!

Great Wines, Great Cheeses, Music and Friends

7 Nov

In the world of happy marriages, few unions are more perfect than the combination of wine and cheese. Palm Beachers have been rediscovering that ideal combination this year at the series of wine tastings held at The French Wine Merchant.
The French Wine Merchant was created by Maurice Amiel, a native of Paris who operated successful wine stores in the New York area for several decades. After moving to Palm Beach with the intention of retiring, Amiel realized that no one on the island was selling the type of wine he liked: authentic, reasonably priced bottles from both famous and lesser-known regions of France.  He established a comfortable, elegant shop in the Paramount Building, where customers can relax to the strains of classical music while browsing through a collection of gems.
“The only way for people to learn about wine is to taste,” he says with conviction. “Labels are attractive, but ultimately meaningless—they can fool you. By tasting regularly, you develop your own palate and determine your own preferences.”
Amiel sponsors two different types of tastings at The French Wine Merchant. Every Monday in season, he hosts small groups (up to 25 people) for a tasting of seven wines paired with selected cheeses and lively conversation. Sometimes the attendees are part of his loyal clientele, and often they are corporate functions or private groups celebrating birthdays and anniversaries. There is a modest charge of $15 for these events, which is refundable with a $40 purchase.
Every month, larger public tastings are held at the store, which frequently spill out into the courtyard of the Paramount. These events sometimes draw up to 80 people, and feature 10-15 wines at two or three tasting stations, paired with cheeses and tea sandwiches. Some are free of charge, and the best way to receive an invitation for these is to sign up for Maurice’s exclusive mailing list.
The wines featured at the tastings may hail from France, Italy, Argentina or California, but the cheeses are always French. On a recent evening, Maurice began with the traditional pairing of Sancerre with a creamy goat cheese. He combined Chardonnay with Saint D’Albray, a pasteurized cow’s milk cheese from the Aquitaine region. A pair of Pinot Noirs were accompanied by Saint-André, a triple cream cheese from Normandy, and a rich Brie complemented a classic Bordeaux blend. For the conclusion, he combined a sweet wine with a sharp Roquefort.
For Maurice, the interplay between wine and cheese is part of the voyage of discovery his clients travel while they are under his roof.
“We don’t try to influence customers,” he says, “but rather to guide them by offering a range of styles and choices. You can go to a wine class and pay a lot of money, but you’ll end up being lectured.
“Here, you not only develop your own palate, but also connect with a network of like-minded people who become friends over time.”
Maurice is currently developing a membership program which will reward loyal customers with a range of benefits, including discounts on purchases and free admission to tastings. In the meantime, you may sign up for his mailing list by contacting him at 561.833.7712, or Of course, the most fun and rewarding way to experience what he has to offer is to pay a visit to the Paramount Building at 139 N. County Road.

(To Be Published in the Nov. 16 Palm Beach Society Magazine)

Society of the Four Arts King Fling 2012!

25 Oct

Friday, November 2, 2012
5:30-8:00 p.m.

Mark Your Calendar Now!

It’s Time for a Jolly Good Time!
Food! Music! Raffle Prizes!
Wine Tasting!

Special Book Signing by Annie Falk, author of the new book, Palm Beach Entertaining

The Society of the Four Arts
3 Four Arts Plaza, Palm Beach, FL 33480

Advance Tickets are $30

Wine Tasting Provided by The French Wine Merchant.  Please call 833-7712 or email thefrenchwinemerchant@ for invitation information.

Special Discount for King Fling Attendees!

The French Wine Merchant is offering a special 10% discount on all wines for two weeks after the event to all who attend!

Call 833-7712 for details or visit the store in the Paramount Building, 139 N. County Road, Palm Beach, FL.


15 Oct

The Tasting Begins

The October 12, Wine Tasting Event!
A warm thank you to all our loyal friends and customers!

The  Fall wine tasting event proved to be a perfect convergence of mild weather, good friends and exceptional wines!

“It was a success, yes.  People were very happy, having a good time.” said The French Wine Merchant owner, Maurice Amiel.

Gentle Palm Beach breezes waltzed around the elegant Paramount courtyard as discriminating tasters sampled The French Wine Merchant’s offerings.

Several delicious varieties were featured, along with select cheeses and fruits.

Many attendees took advantage of the special 15% discount offer to stock up on their favorite wines.

To obtain more information on our wines or sales specials, please visit our store in the Paramount building at 139 N. County Road, or call (561) 833-7712.

The Holidays are fast approaching!  For in-depth, professional advice on wine selections or pairings for gatherings and events, please call 833-7712 or email Maurice at

And again, THANK YOU!

The French Wine Merchant

Be sure to add  The French Wine to your browser “favorites”!

Palm Beach Post Discovers French Wine Gems in Palm Beach

5 Oct

The courtyard of the historic Paramount Theater Building provides an elegant, yet casual backdrop for wine tasting.

The French Wine Merchant is tucked amongst other retail stores in the Paramount Building on North County Road.  Owner Maurice Amiel typically holds tastings once a month.  His shop boasts an extensive selection of wines from many French regions, including Languedoc, Provence, Chablis, Alsace, Rhone, Burgundy and first- and second-growth Bordeaux. (He does carry wines from other countries, too.)
Read More (Palm Beach Post)

The next wine tasting will be
Friday, October 12 from 6-8 p.m.
in the Paramount Courtyard.  Please join Maurice
in celebrating featured fine wines from his store.

Please RSVP to: 561-833-7712

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